As CFROG enters its 10th anniversary year, we are excited to announce the launch of a rebrand that reflects our continued commitment to grassroots climate advocacy on California’s Central Coast. We know that meaningful, sustainable and equitable change happens from the ground up – when the power is put in the hands of the people.
The science of the climate crisis is clear. The solution of a fossil fuel-free future is attainable. Now, we need a model for change that firmly shifts power away from corporate interests, business-as-usual regulation, and dirty energy to community health, climate justice, and sustainable economies.
Moving forward, you can expect to see our new and bold “frog hand” on CFROG material – symbolizing our beloved acronym and the power of grassroots climate advocacy. We’ve also updated our brand colors slightly to be more accessible and easier to identify. We are very thankful to Maksym Krylov, the designer we collaborated with through Catchafire (provided by Patagonia).
A decade ago, around a dining room table in Ojai, concerned neighbors were left wanting when trying to find answers about the impacts of expanded oil and gas drilling in their backyard. Science had just concluded that climate change was no longer an issue for the distant future, but had moved firmly into the present. Being inspired by and wanting to honor the first inhabitants of these lands, the Chumash people, our founders asked a local Chumash leader for permission to use the frog imagery found in the rock paintings in Condor Cave, near Santa Barbara. With their permission, the frog was incorporated into the first logo of CFROG. We are incredibly thankful to the Chumash people for the use of this important cultural imagery. We are also grateful to the new generation of Chumash leaders who recently asked us to consider new imagery that better represents our organization, mission, and the work we do. While CFROG received initial consent to use the Chumash frog, as an organization not led by native people, we recognize and apologize for the appropriative nature of this logo. We encourage other institutions across the Central Coast and beyond to consider and remediate the impacts of using and benefiting from cultural elements that are not authentically representative.
CFROG continues to be inspired by the historic and current care and protection Chumash communities offer to the environment, natural resources, and our collective future.